Capture What the Numbers Miss
Not every reason to do a deal — or not — fits in a financial model. The Pros & Cons matrix captures qualitative judgment alongside the quantitative analysis, where it belongs.
Why Qualitative Judgment Gets Discounted
The strongest reasons for or against a site often aren't in the model.
Lost in conversation
The 'gut' input from a senior partner happens in a meeting and disappears.
No structure to record it
Free-text notes scattered through email and Slack get lost between deals.
Different vocabulary per analyst
Pros and cons aren't comparable across deals because nobody categorizes them the same way.
What MyDealTeams Does
Pros & cons live where the scores and risks live — inside the evaluation.
Structured pros & cons per site
Capture both sides with category, weight, and supporting notes.
Categorized for consistency
Tag entries (location, demographics, competition, brand, team) for cross-deal pattern analysis.
Author attribution
Every pro and con is signed by the person who raised it.
Cross-site comparison
See pros & cons side-by-side in the comparison view.
Lives with the evaluation
When the evaluation closes, the qualitative reasoning is preserved with it.
Surfaces in reports
Pros & cons flow into Summary and Story reports automatically.
How Teams Use It
Stakeholder input
Let every committee member contribute qualitative judgment in a structured way.
Pattern recognition
Spot recurring cons across deals — they're telling you something about your strategy.
Post-deal lookback
Revisit pros and cons after the deal closes to see which ones mattered.